INDUSTRIAL DESIGN, BRANDING, PACKAGING, MECHANICAL ENGINEERING, PROTOTYPING, PRODUCTION TRANSFER
Brightside Innovations is a Silicon Valley start-up who is developing a unique lighting solution to address an all-to-familiar problem we face in the age of COVID-19. Sheltering in place has forced millions of people to conduct business remotely, and in not-so-ideal conditions. Studies have shown that virtual meetings are far more effective when you can see the emotions on the faces of the participants. Brightside Innovations needed a simple, fun, reliable and low-cost solution so that millions of people can improve their performance in virtual meetings. Hence, Zumy was born.
In response, the Mighty Studios team went to work exploring numerous ideas for a portable, collapsible, and reliable lighting solution. Studying the behavior of shelter in place virtual meetings, we ultimately landed on a USB powered, LED driven, collapsible light. A simple mechanical clip attaches Zumy to your laptop and offers a pass-through USB, so users won’t be left without a spare. The magic of Zumy lies in its pop-out accordion design and its diffusion layer, which acts much like a studio photographers’ light box. This diffusion reduces shadows, and glare…and simply using it will put a smile on your face.