INDUSTRIAL DESIGN, MECHANICAL ENGINEERING, BRANDING
The idea behind Parking Block was sparked when the company’s founder slipped and fell on his son’s skateboard when entering his home. He also was frustrated with the dirty marks left by skateboards when leaned against a wall.
With our background in action sports (specifically skateboarding), we got to work characterizing various deck geometries to better understand the center mass and balance. After several rounds of prototypes and geometry tweaks, we arrived at the optimal architecture to support a skateboard yet allow for intuitive insertion and removal. We evolved the design for more utility, by adding a storage area for tools and stickers, and most importantly, made it retail friendly, by engineering the stand to be stackable with a 1” offset. The product has sold successfully and held a 4.5-star rating on Amazon since 2015.