INDUSTRIAL DESIGN, MECHANICAL ENGINEERING, BRANDING
To follow the branding work that had been done previously, Rubrik wanted to further their brand expression in physical form. They needed a bezel for their flagship chassis that characterized the core elements of their brand.
To represent Rubrik's goal of simplifying data backup management, Mighty Studios designed the bezel for their flagship product, with a look that represented their company values - simple, elegant, understated, and purposeful. Careful attention was paid the translucency of the main panel, which allowed for the subtle glow of illumination from the drives to show through.