Chowbotics is a Silicon Valley company that develops food service robots. The company’s flagship product, Sally, creates custom salads that are ingredient-driven, chef-inspired, and robot-delivered. These systems are designed to prepare food in cafeterias and hotels, as well as food courts in airports, malls, and hospitals. The system uses 20 different food canisters to prepare and serve more than 1,000 different types of salads.


Prior to our involvement, Sally had no visual identity. In response, Mighty Studios developed the industrial design and product design language, which was based on current trends in home and commercial kitchen design. With the assets that we provided, Chowbotics was able to secure $5 million in Series A funding.