RubrikBranding & Bezel Design

OVERVIEW

To follow the branding work that had been done previously, Rubrik wanted to further its brand expression in physical form. To accomplish this, the company needed a bezel for its flagship chassis that characterized the core elements of the Rubrik brand.

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INSIGHT

To represent Rubrik’s goal of simplifying data backup management, Mighty Studios designed the bezel for the company’s flagship product, with a look that represented its company values: simple, elegant, understated, and purposeful. Mighty designers paid careful attention to the translucency of the main panel, allowing for the subtle glow of illumination from the drives to show through. Rubrik was delighted with the result.