WaterBit

Overview

WaterBit is a Silicon Valley company with a focus on Ag-Tech. They provide growers with highly granular, real-time and low-cost sensing systems to improve crop quality and yield by optimizing resource use. WaterBit needed a fresh and vibrant brand identity that would stand out in a field of competitors.

Insight

In conjunction with the industrial design, Mighty Studios worked with WaterBit to develop their brand identity. This included crafting their logo, visual language, marketing icons and an identity system. We also supported their website, marketing collateral, pitch decks and trade show banners. Elements of the system were inspired by row & pivot crops as seen from an aerial perspective. The palette was inspired by nature, such as water and the colors of harvest.