WaterBit is a Silicon Valley company with a focus on Ag-Tech. The company provides growers with highly granular, real-time and low-cost sensing systems to improve crop quality and yield by optimizing resource use. WaterBit needed a fresh, consistent design language that would resonate with growers for all their new devices.
After developing WaterBit’s corporate brand identity, Mighty Studios created the design language for their product suite. For direct feedback from users, Mighty staff showed device prototypes to farmers and growers. The result was a line of durable, recognizable, purpose-built devices that were easy to deploy and service. In conjunction with the industrial design team, Mighty Studios worked with WaterBit to develop its brand identity. This project included crafting their logo, visual language, marketing icons and an identity system. We also supported their website, marketing collateral, pitch decks and trade show banners. Elements of the system were inspired by row and pivot crops as seen from an aerial perspective. The palette was inspired by nature, such as water and the colors of harvest.